kitmo/for/real-estate

For real estate.

Listings, open houses, market updates — scheduled across Instagram, Facebook, and TikTok in one calendar. From a free plan to brokerage-ready.

Why social matters for real estate.

Industry data
Stat 01

97%

of home buyers research online first

NAR 2024
Stat 02

47%

of agents say social generates leads

NAR 2024
Stat 03

73%

prefer agents who use video

Digital Age Report 2024
Stat 04

10x

engagement on video listings vs static photos

Zillow Research 2024

The bottleneck isn't ideas.
It's the friction.

Why a scheduler matters

Buyers find their agent before they find their house. If you're not consistent on social, you're invisible.

Showings, contracts, and inspections eat your week. Posting takes the back seat and your social drops to once-a-month, which the algorithm punishes.

Batch one Sunday a month, schedule a month of content, focus on closings the rest of the time.

Best platforms for real estate.

Where to focus
Essential

Where you must be

  • Instagram
  • Facebook
Recommended

Where you should be

  • TikTok
  • YouTube
Explore

Worth experimenting

  • LinkedIn
  • Pinterest

7-day starter calendar.
Tweak it.

A starting cadence
DayFormatTopicPlatforms
MonCarouselMarket update — interest rates / inventoryInstagram · Facebook
TueReelNew listing walk-through (60 sec)Instagram · TikTok · Facebook
WedStoryBehind-the-scenes of a showingInstagram · Facebook
ThuPostBuyer / seller tipInstagram · Facebook · LinkedIn
FriReelOpen house promoInstagram · TikTok
SatStoryLive from the open houseInstagram
SunCarouselJust sold — celebrate the closeInstagram · Facebook

How real estate actually use it.

Real workflows
Solo agent, one market
Challenge

You close 20–30 deals/year and post once a month when you remember. The algorithm has forgotten you.

Solution

Free plan: 1 channel, 10 posts/month. Schedule a month of content in 90 minutes on Sunday.

Outcome

Consistent presence. Listings get more eyes. Past clients stay top-of-mind.

Listing-heavy agent (10+ active)
Challenge

Juggling open houses, new listings, and "just sold" posts means dropping the ball on consistency.

Solution

Creator plan: unlimited scheduling, AI captions tuned per platform, best-time queue.

Outcome

A week of content planned in one sitting. Every listing gets the same care.

Frequently asked.
Honest answers.

Industry FAQ

Can I schedule listing posts to Facebook and Instagram simultaneously?

+

Yes — pick the platforms, write/adapt the caption, schedule once.

What about MLS integration?

+

Not today. We focus on the social-side workflow; pull listings via your MLS export and we handle the scheduling.

Does it work for video walk-throughs?

+

Yes. Upload once, post to Reels, TikTok, Shorts, and Facebook simultaneously.

Can I post the same listing to Facebook, Instagram, and TikTok at once?

+

Yes — write the caption once, adapt per platform if you want, schedule in one click.

Built for real estate.
Free trial.

Connect your accounts, plan a week, hit publish. real estate who use Kitmo cut their posting time by 70%.